Continuous innovation
Genosa's main commitment is innovation. We are focused on a continuous improvement. We emphasize the identification of new molecules and their extraction.
Genosa was born as a R&D Company with the aim of making feasible an inedit technology for the extraction of hydroxytyrosol from the olive fruit. At that time, the olive oil industry did not care about processing the remains from the olive oil production.
Hytolive® has the potential to become one of the most relevant and promising innovations in the olive oil sector.
We're specialists
Genosa has been dedicated to the research, industrial production and commercialization of olive fruit extracts rich in natural hydroxytyrosol for over 10 years.
This has allowed us to be at the vanguard of innovation in this field.
This is something valued by our customers, who appreciate our specialization. They know that we can clarify or solve any doubt, challenge or unexpected event that could come up.
International approach
Despite being known foods and consumed by many different cultures, olive oil and table olives are not included in the daily diets of non-olive oil producer countries.
Complementing these diets with Hytolive® (Genosa’s hydroxytyrosol commercial product) is an optimal way to allow these consumers benefit from its great qualities
Genosa's products are sold in all the continents by a wide network of professional distributors. In fact, international sales account for over 90% of its revenues.
Food Safety
Safety is another important characteristic of our product.
Hytolive® has specifically been declared as GRAS (Generally Recognized as Safe) in the US.
All components in Hytolive® can be found in table olives. Each table olive we eat contains Hytolive® in a proportional concentration. By consuming daily Hytolive® instead of olives, you can avoid other olive fruit components, such as fats and salt.
Capacity and guarantee of supply
Capacity of supply is another critical key point in purchasing decisions.
Genosa has a large expertise in the entire olive oil production process, allowing to control all major phases of the value chain.
Genosa has developed a program focused to production planning in an array of different scenarioes.
Sustainability
To obtain Hytolive® we only use physical and mechanical processes, in an environmentally sustainable and friendly way. At the same time, we are giving a new use to a raw material which otherwise would be eliminated.
Hytolive® is produced under the ISO 14001 certification, which guarantees that the Company follows an appropriate environmental management and production system.
Customer service
At Genosa, we attend all our customers with the same dedication and enthusiasm.
Genosa makes significant efforts to become a reliable partner by its customers.
Among other things, being an international focused Company means that our customers need to perceive our proximity and not bother about time differences. This is part of our compromise.
Human Team
Most part of team has been with Genosa since inception. We continue to be fully motivated, because we love our job as well as being able to contribute to the wellbeing of people.
We are very involved in our customers' success, including the development of application projects, supporting each R&D step and the marketing design of finish products.
In a global market, distributors' and customers' trust is key.
Quality control
We assure a strict quality control in every step of the production process, from supply to delivery of the product to the customer.
For the production of Hytolive®, we are ISO 9001 and ISO 14001 certified.
